Creative cultural collaborations

October is Indigenous Month Business (IBM)! IBM is an initiative from the MURRA Indigenous Master Class Program alumni, to promote the variety and depth of Indigenous businesses nationally and to provide an Indigenous business voice to the national conversation. I was fortunate enough to become a MURRA Alum this year.

For us at Iwara Travel, October has been a fantastic month. Not only are we now one (1) year’s old, we have been busy connecting people, from all walks of life, with the oldest living cultures in the world with our corporate partners and tourism operators.

We are also excited to be collaborating on Winda Film Festival – a new and exciting festival focused on Indigenous films from across Australia and the world coming to Sydney from November 10 – 13 2016! Click here to see the full festival line up

How does a film festival give the experience of Indigenous cultures?


Motion pictures is a gateway to a multisensory experience. Moving beyond perceptual elements of vision and hearing, films offer insights for viewers to experience and understand stories. For Indigenous people it’s a way to tell these stories and experiences so often untold, ignored, forgotten or misrepresented.

Events play a significant role in tourism – economic generators, tourist attractions, seasonality, contributing to the development of local communities and businesses and supporting key industrial sectors.


In the industry today, Aboriginal and Torres Strait Islander cultural events in particular have emerged as a means of providing authentic experiences to ‘tourists’ fascinated by the everyday life and cultures of Indigenous Australians.

Festivals influence people’s idea of a city. They provide many points of identification and contribute to the birth of non-mainstream urban identities. They consolidate subcultures and create togetherness among amateurs of a common field. At their best festivals culminate in a ‘festival moment’, creating a momentum born of  excellence and high quality content, a powerful experience bringing together audience and festival performers and organisers.

(Silvanto & Hellman, 2005:6)

For urban, regional and remote destinations this creates an opportunity to focus on their own resources – histories, spaces, creative abilities and talents. To become distinctive destinations while creating economic, social and cultural prosperity through the celebration of identity and culture of place.